KPI tree

 

Context

  • UX is not well positionned in the company

  • Quick fixes

  • Short time frame

  • Interesting methodology used here still.

Roles

UX UI Designer

Team

Kendall Roissetter: UX writer
Kendall's portfolio


Brief

Details:

  • Understand the impact of inflation

  • Existing proposal: add two new boxes onto the KPI tree

Constraints:

  • Tree boxes cannot be made smaller: accessibility

Requirements:

  • Urgent recommendation for how to fit new boxes onto the KPI tree.

Aha! tool example


Ideation

  • Group workshop faciltator:

    • All stakeholders: data analyst, product managers, data visualisation expert, engineer, UX writer, UX designer

    • Urgent need: every stakeholder came with a wish list and idea

    • Open and interactive ideation session: involve all of them in my UX state of mind

    • Make sure everyone has a say in the ideation - challenge with respect

    • Real time ideation: visualise ideas

    • Explain and embed them: understand discarding process


Ideation results

  • Everybody aligned with UX recommendation

  • Clear understanding from all parties

  • Short time frame survey: validate/ invalidate assumptions


User testing

Survey description:
We have been thinking about ways we could fit some additional boxes onto the tree to provide deeper insights. Unfortunately, due to space constraints, we need to redesign the KPI tree so that it meets our accessibility standards and is comfortable to read.

This KPI tree will not replace the existing one; it will be added as a new option in the drop-down.

One of the ideas we have had is to show only one metric in the boxes on the tree when it is collapsed. The expanded view would still show all three.”

Amongst the questions, 3 were particularly relevant to display here:

Question 1: How do you feel about this design?
The lowest rating this design received was 3 out of 5, and the highest was 5.

Question 2: What do you like most about this design?

Question 3: What do you most dislike about this design?
Three users said they liked having various metrics displayed on the tree and so disliked only being shown one.
However a 100% of our users were satisfied having the possibility to switch between the different metrics.


It is thanks to this collaborative approach that we have been requested by our stakeholders to animate a Ways of working presentation with all product managers, in order to explain the principle and benefits of UX: https://www.berenicelaboux.com/wow

 

SHOWCASED SKILLS

  • USER EXPERIENCE

  • USER RESEARCH

  • UX WRITING


#User Experience #User Research #UX writing